Heat Transfer Vinyl (HTV) is a specialty vinyl used to create custom designs and graphics on fabrics and garments. It features a heat-activated adhesive backing that allows it to permanently bond to materials like cotton, polyester, or blends when pressed with heat and pressure—typically using a heat press or household iron. HTV comes in various finishes, including matte, glossy, glitter, holographic, and flocked textures, making it a popular choice for customizing t-shirts, bags, hats, and more in both DIY and professional apparel design.